7. Reread the Management Focus on the Jollibee phenomenon; then answer the following questions: a. What explains
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7. Reread the Management Focus on the Jollibee phenomenon; then answer the following questions:
a. What explains the pattern of Jollibee's international expansion?
Why do you think it entered the countries it did?
b. Jollibee's expansion into the United States has been quite limited. Why might this be so?
c. Jollibee now seems to be focusing on India and China for oversees growth. Why are these countries attractive to Jollibee?
d. Why is Jollibee considering entering India via an acquisition?
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Related Book For
ISE International Business Competing In The Global Marketplace
ISBN: 9781260092349
7th Edition
Authors: Charles Hill, G. Tomas M. Hult
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