Various websites list cultural blunders or faux pas (false steps) people make in their international interactions. Neglecting

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Various websites list cultural blunders or faux pas (false steps) people make in their international interactions.

Neglecting to develop relationships (as in “Just sign the contract, I’m in a hurry!”) and making too-casual use of first names (as in “Just call me Bill!”) are examples of such blunders. Research online sources such as Kwintessential

(www.kwintessential.co.uk) or simply enter “cultural blunders” in an Internet search engine to identify examples of improper cultural behaviors. How can managers avoid these errors? L01

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International Business The New Realities

ISBN: 9781292303246

5th Global Edition

Authors: S. Cavusgil, Gary Knight, John Riesenberger

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