Why do you think that Roberto Goizueta switched from a strategy that emphasized localization toward one that

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Why do you think that Roberto Goizueta switched from a strategy that emphasized localization toward one that empathized global standardization? What were the benefits of such a strategy?

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International Business: Competing In The Global Marketplace

ISBN: 398884

10th Edition

Authors: Charles W.L. Hill

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Question Posted: Oct 19, 2024 04:00 AM

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Why do you think that Roberto Goizueta switched from a strategy that emphasized localization toward one that empathized global standardization? What were the benefits of such a strategy?
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Why do you think that Roberto Goizueta switched from a strategy that emphasized localization toward one that

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International Business: Competing In The Global Marketplace

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