The case mentions that GE has a well-earned reputation for being a good partner. What are the
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The case mentions that GE has a well-earned reputation for being a good partner. What are the likely benefits of this reputation to GE? If GE were to tarnish its reputation by, for example, opportunistically taking advantage of a partner, how might this affect the company going forward?
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International Business: Competing In The Global Marketplace
ISBN: 398884
10th Edition
Authors: Charles W.L. Hill
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