Flexible work as a competitive advantage:

Discuss the implications of the “CwR” model for

(i) HR marketing (e.g., employer branding, employee retention; see e.g., Barnes, 2021)

(ii) Competence management (e.g., competence model, competence development)

(iii) Performance management (e.g., goal setting, reward structures)

Do you agree with Novartis that flexible work is a competitive advantage?