2. Compare Louis Vuittons strategy with Fressnapfs strategy, regarding the I/R-framework. What are the main conflicts for

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2. Compare Louis Vuitton´s strategy with Fressnapf´s strategy, regarding the I/R-framework. What are the main conflicts for retailers using a strict interpretation of the characterised orientations?

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Strategic International Management Text And Cases

ISBN: 9783658078836,9783658078843

3rd Edition

Authors: Dirk Morschett ,Hanna Schramm Klein, Joachim Zentes

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