1. Tambrands indicated that the goal of its global advertising plan was to market to each cluster...

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1. Tambrands indicated that the goal of its global advertising plan was to “market to each cluster in a similar way.” Discuss this goal. Should P&G continue with Tambrands’s original goal adapted to the new educational program? Why? Why not?

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Loose Leaf International Marketing

ISBN: 978-1266828836

19th Edition

Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham

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Question Posted: Oct 26, 2024 03:00 AM

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1. Tambrands indicated that the goal of its global advertising plan was to market to each cluster...

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Loose Leaf International Marketing

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