11. Will the ability to broadcast advertisements over satellites, cable, and the Internet increase or decrease the...
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11. Will the ability to broadcast advertisements over satellites, cable, and the Internet increase or decrease the need for standardization of advertisements? What are the problems associated with broadcasting advertisements over these various types of media?
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Ishrat Khan
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Related Book For 
Loose Leaf International Marketing
ISBN: 978-1266828836
19th Edition
Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham
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