16. Visit the Nestl Corporation website ( http://www.nestle.com/) and the Unilever website ( http://www.unilever.com/). Compare their strategies
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16. Visit the Nestlé Corporation website ( http://www.nestle.com/) and the Unilever website (
http://www.unilever.com/). Compare their strategies toward international markets. In what ways
(besides product categories) do they differ in their international marketing?
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Related Book For
Loose Leaf International Marketing
ISBN: 978-1266828836
19th Edition
Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham
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