3.1 Various classification schemes are sometimes used to give an indication of the potential of a particular
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3.1 Various classification schemes are sometimes used to give an indication of the potential of a particular foreign marketcountry. Explain why these schemes should or should not be used as a basis for deciding what markets to enter.
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International Marketing And Export Management
ISBN: 9780273743880
5th Edition
Authors: Gerald Albaum, Edwin Duerr
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