3.2 Explain the meaning of cultural universals. Do these provide universal guides to behavior in all societies?

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3.2 Explain the meaning of ‘cultural universals.’ Do these provide universal guides to behavior in all societies? How can the international marketer use these universals?

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International Marketing And Export Management

ISBN: 9780273743880

5th Edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Oct 08, 2024 04:01 AM

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3.2 Explain the meaning of cultural universals. Do these provide universal guides to behavior in all societies? How can the international marketer use these universals?
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3.2 Explain the meaning of cultural universals. Do these provide universal guides to behavior in all societies?

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International Marketing And Export Management

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