4.10 If sales response functions are S-curves, is it more cost effective to expend a little marketing

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4.10 If sales response functions are S-curves, is it more cost effective to expend a little marketing effort in each of several markets, or to concentrate efforts in fewer markets? What if the response functions are concave?

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International Marketing And Export Management

ISBN: 9780273743880

5th Edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Oct 08, 2024 04:01 AM

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4.10 If sales response functions are S-curves, is it more cost effective to expend a little marketing

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International Marketing And Export Management

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