5. How can Pepsi and Coke confront the issues of water use in the manufacture of their...

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5. How can Pepsi and Coke confront the issues of water use in the manufacture of their products?

How can they defuse further boycotts or demonstrations against their products? How effective are activist groups like the one that launched the campaign in California? Should Coke address the group directly or just let the furor subside?

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Loose Leaf International Marketing

ISBN: 978-1266828836

19th Edition

Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham

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Question Posted: Oct 26, 2024 02:00 AM

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5. How can Pepsi and Coke confront the issues of water use in the manufacture of their products? How can they defuse further boycotts or demonstrations against their products? How effective are...
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5. How can Pepsi and Coke confront the issues of water use in the manufacture of their...

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Loose Leaf International Marketing

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