4. Global localization (glocalization) is a policy that both companies have implemented successfully. Give examples for each

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4. “Global localization” (glocalization) is a policy that both companies have implemented successfully.

Give examples for each company from the case.

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Loose Leaf International Marketing

ISBN: 978-1266828836

19th Edition

Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham

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