Can you see any alternative entry strategy that IKEA could have applied when entering the Russian market?
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Can you see any alternative entry strategy that IKEA could have applied when entering the Russian market? What would have been the advantages and disadvantages of these alternative strategies?
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Related Book For
International Marketing, 5e (UK Higher Education Business Marketing)
ISBN: 227395
5th Edition
Authors: Pervez Ghauri, Philip R. Cateora
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