Can you see any alternative entry strategy that IKEA could have applied when entering the Russian market?

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Can you see any alternative entry strategy that IKEA could have applied when entering the Russian market? What would have been the advantages and disadvantages of these alternative strategies?

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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Question Posted: Oct 28, 2024 02:03 AM

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Can you see any alternative entry strategy that IKEA could have applied when entering the Russian market?

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International Marketing

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