strategy in the USA using the adaptation/standardisation framework. Would you have adapted product, distribution and advertising to

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strategy in the USA using the adaptation/standardisation framework. Would you have adapted product, distribution and advertising to the local context?

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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Question Posted: Oct 28, 2024 02:03 AM

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strategy in the USA using the adaptation/standardisation framework. Would you have adapted product, distribution and advertising to the local context?
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strategy in the USA using the adaptation/standardisation framework. Would you have adapted product, distribution and advertising to

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International Marketing

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