The acquisition of other firms has been an important strategy for Amazon when entering new geographical markets.
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The acquisition of other firms has been an important strategy for Amazon when entering new geographical markets. Discuss the advantages and disadvantages of acquisitions as a way of entering new markets, also compared to other market entry forms. How do Amazon’s greenfield investments complement the company’s acquisitions?
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Related Book For 
International Marketing, 5e (UK Higher Education Business Marketing)
ISBN: 227395
5th Edition
Authors: Pervez Ghauri, Philip R. Cateora
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