In many countries, Amazon operates both a website and an Amazon marketplace. In addition, the company strives
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In many countries, Amazon operates both a website and an Amazon marketplace. In addition, the company strives to build physical distribution facilities. Why do you think Amazon is eager to quickly establish a comprehensive non-physical and physical infrastructure? How far can a website or marketplace established in a country compensate for a lack of distribution facilities in that country?
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Related Book For
International Marketing, 5e (UK Higher Education Business Marketing)
ISBN: 227395
5th Edition
Authors: Pervez Ghauri, Philip R. Cateora
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