Too much emphasis is usually laidby Chinese policy makers as well as by foreign businessmenon Chinas strength

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“Too much emphasis is usually laid—by Chinese policy makers as well as by foreign businessmen—on China’s strength as an export machine. China is so big that its economic potential might more usefully be compared with continental America’s.”

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International Marketing

ISBN: 9780073380988

14th Edition

Authors: Philip R Cateora

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