3 Clickthrough is one measure of the effectiveness of banner advertising. Answer the following: (a) What is

Question:

3 Clickthrough is one measure of the effectiveness of banner advertising. Answer the following:

(a) What is clickthrough?

(b) Which factors are important in determining the clickthrough rate of a banner advertisement?

(c) Is clickthrough a good measure of the effectiveness of banner advertising?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Internet Marketing: Strategy, Implementation And Practice

ISBN: 399912

3rd Edition

Authors: Dave Chaffey

See More Books

Question Posted: Oct 23, 2024 04:00 AM

See More Questions

As purchasing agent for Laurentian Enterprises in Quebec City, you ask your buyer to provide you with a ranking of excellent, good, fair or poor for a variety of characteristics for two potential...
On July 1, 2017, Vinson Corporation acquired Carley Company for $900,000 cash. At the time of purchase, Carley's balance sheet showed assets of $775,000 and liabilities of $250,000. The fair value of...
Determine the force that the smooth roller C exerts on beam AB. Also, what are the horizontal and vertical components of reaction at pin A? Neglect the weight of the frame and roller. Given: M = 60...
3 Clickthrough is one measure of the effectiveness of banner advertising. Answer the following: (a) What is clickthrough? (b) Which factors are important in determining the clickthrough rate of a...
Kerry is interested in selling her convenience store for approximately $250,000 to $300,000. As Kerry is unfamiliar with the commercial real estate market in Red Deer, she engages a real estate...
You are a supervisor at a small catering company. Management has recently hired a new waitress to join your team. Maria has moved from Indonesia and although she is quite proficient at speaking...
2 Describe four different types of site on which online banner advertising for a car manufacturers site could be placed.
5 What are meta-tags? How important are they in ensuring a web site is listed in a search engine?
Satisfied workers The managers of a large company wished to know the percentage of employees who feel extremely satisfied to work there. The company has roughly 24,000 employees. They contacted a...
What is the purpose of a firewall?
What is the difference between a CPU and a GPU?
What are the various principles of material handling ?
Explain the process planning.
How do we do remote firmware update on microcontrollers?Explain in brief.
Use a calculator or computer to make a table of values of left and right Riemann sums Ln and Rn for the integral 2 ex2 dx with n = 5, 10, 50, and 100. Between what two numbers must the value of the...
Write a program that initializes an array. It inputs a value from the user and searches the number in the array.

3 Clickthrough is one measure of the effectiveness of banner advertising. Answer the following: (a) What is

Question:

Step by Step Answer:

Internet Marketing: Strategy, Implementation And Practice

Students also viewed these Business questions