Explain the following terms and why they are important for digital businesses: (a) Minimum viable product (MVP)

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Explain the following terms and why they are important for digital businesses:

(a) Minimum viable product (MVP)

(b) Conversion rate optimisation (CRO)

(c) Scrum methodology

(d) Qualitative and quantitative research.

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Digital Business And E Commerce Management

ISBN: 9781292193335

7th Edition

Authors: Dave Chaffey, Tanya Hemphill, David Edmundson-Bird

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