Have a look at the website www.mouser.co.uk. Define a persona based on their job and product needs
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Have a look at the website www.mouser.co.uk. Define a persona based on their job and product needs and then identify the main customer journeys for this persona. What do you think their onsite search behaviour would be to find a product? What journey will they follow to get to the checkout page?
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Aysha Ali
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Related Book For 
Digital Business And E Commerce Management
ISBN: 9781292193335
7th Edition
Authors: Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
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