Objective 1 Define the five promotion mix tools for communicating customer value. The promotion mix (pp. 408409)

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➤ Objective 1 Define the five promotion mix tools for communicating customer value.

The promotion mix (pp. 408–409) pg104

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Quantitative Equity Portfolio Management

ISBN: 9780071459396

1st Edition

Authors: Ludwig B Chincarini, Daehwan Kim

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