Create an effective media mix and describe the campaign you would create for the grand opening and subsequent months for Cindy’s Auto Body Repair Shop.

After a car wreck, most drivers would probably believe that an auto body shop would be run by a man. Cindy Kleis wants to defy this stereotype by running her own dent and body repair operation. Her company is set to open in 3 months. It will offer services ranging from touch-up painting to minor and major repairs from crashes.
Cindy learned the trade from her father, who worked as an employee for a repair company for more than 30 years. He recently retired, and his former employer closed his shop. This left an opening for a new firm. After purchasing a highly visible location on a major street in the city, Cindy contacted a local advertising and marketing agency. She set aside $15,000 for the marketing of her launch.
The agency specializes in small business advertising and promotion.
The question becomes how to reach the highest number of potential customers and the message that should be sent when making contact with them. Cindy believed that her primary advantage would be a set of skilled and experienced repair experts, with a combined 40 years of previous work. All three individuals were friends of her father and had been taught by him.