Go to the authors’ website at clowbaack.net/video/

ads.html. Choose one of the television ads. Which component of an attitude is the primary focus of the ad?

Justify your answer. Which consumer value is being emphasized? Justify your answer. For the evaluation of alternatives, which method of evaluation would be used by most consumers? Explain why. Which one of the trends in the consumer buying environment identified in the text does the ad target? Explain why. (Be sure to identify which ad you watched in your response.)