Go to the authors website at clowbaack.net/video/ads .html. Watch the two advertisements for NOLA, The Times-Picayune. For
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Go to the authors’ website at clowbaack.net/video/ads
.html. Watch the two advertisements for NOLA, The Times-Picayune. For each ad identify the component of attitude that you think is the primary focus and the personal value being emphasized. Justify your choice.
Who do you think is the target audience for these two ads? Explain why. Which of the two ads did you like the best? Why? Were the ads effective? Why or why not?
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