Judging by the approach that Nestl has taken in launching and supporting Green Tea Kit Kat in

Judging by the approach that Nestlé has taken in launching and supporting Green Tea Kit Kat in Malaysia, how would you describe their approach to budgeting?

Kit Kat has slowly grown since 1990s to become Malaysia’s No. 1 chocolate brand. Kit Kat manages to differentiate itself from strong competitors such as Cadbury, Cloud 9, Snickers, Van Houten, and others to capture both young and old demographics, who equally enjoy it as a light snack. However, responding to the ever-changing consumer lifestyles and consumption trends that affect its position in the market, Nestlé recently introduced Kit Kat Green Tea to attract a bigger target market, particularly students, young adults, those who are active in sports, as well as professional working adults who are always busy trying to meet their deadlines. Nestlé knew that the green tea flavor and aroma would be something very new to most Malaysians, who mostly prefer sweet confectionery products. It thus adopted the idea of using the image of a Japanese-inspired break, the need for relaxation to refresh and energize while enjoying a healthier version of the classic chocolate bar.