Mike’s store will be a local business that competes with large national companies. What communication challenges does that present? What opportunities does it offer?

Northwestern University in Qatar, in partnership with the Doha Film Institute, examined trends in social media across the Middle East. The 2016 study found that Twitter had declined by 17 percent and Facebook by 6 percent, but Snapchat and WhatsApp had both grown in popularity. Instagram enjoyed the biggest growth with a rise of 24 percent. The study also revealed that Middle Eastern readers were also increasingly turning to online newspapers for their news. These findings suggest that advertisers need to reassess their spending patterns.
Write a report that discusses each of the social media used by individuals in your own country and how effective advertising is in reaching the target audiences. Cite specific examples of advertisers’ social media pages using screenshots.