The media planner for the Porsche account suggests a media plan consisting of cable television, print advertising, internet ads, and network advertising on Family Guy, CSI, Monday Night Football, Big Bang Theory, and American Idol. Evaluate this media plan in light of the creative brief’s objectives. Can these shows reach the target audience? What information does a creative and the account executive want from the media planner before starting work on actual commercials?

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Background Market research found that potential cus- Information: tomers balked at the idea of buying a car Message Theme: just to sit around. When asked what kept them from driving the car every day, they said, "I don't feel comfortable driving in city traffic. It doesn't have the technology that I need to manage my everyday life. It doesn't have space for passengers." The Porsche can be driven every day for normal activities. It does not have to sit in the garage and be driven only on week- ends. It has the newest technology and can comfortably carry passengers. Constraints: All ads must contain the Porsche logo.