To maintain a strong brand image, Imagine magazines marketing team decides to use a premium for each

Question:

To maintain a strong brand image, Imagine magazines’

marketing team decides to use a premium for each of its magazine brands. What type of premium would you suggest for Imagine for each of the target markets listed here? Which premium would you use?

Justify your answers.

a. Web designer (www.imagine-publishing.co.uk/

portfolio/magazines/WebDesigner)

b. Digital photographer (www.imaginepublishing.

co.uk/portfolio/magazines/

DigitalPhotographer)

c. Explore history (www.imagine-publishing.

co.uk/portfolio/magazines/explorehistory)

d. Play (www.imagine-publishing.co.uk/

portfolio/magazines/Play)

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Related Book For book-img-for-question

Understanding Financial Risk Management

ISBN: 9780415746182

1st Edition

Authors: Angelo Corelli

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Question Posted: Oct 23, 2024 03:00 AM

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To maintain a strong brand image, Imagine magazines marketing team decides to use a premium for each

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Understanding Financial Risk Management

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