Suppose the price of an ad on a typical news website falls from $1,000 to $800, and,

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Suppose the price of an ad on a typical news website falls from $1,000 to $800, and, as a result, the quantity of ads on news websites rises by 10 percent and the quantity of ads in newspapers falls by 3 percent.

a. What type of elasticity can tell you whether ads in newspapers and ads on news websites are complements or substitutes?

b. Calculate the elasticity you chose in part (a) and interpret your results.

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Survey Of Economics

ISBN: 9781429259569

1st Edition

Authors: David A. Anderson

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