According to Porters model of competitive strategies, a firm that wants to compete with its rivals in

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According to Porter’s model of competitive strategies, a firm that wants to compete with its rivals in a broad market by selling a very low-priced product would need to successfully implement a ____________ strategy.

(a) retrenchment

(b) differentiation

(c) cost leadership

(d) diversification

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Management

ISBN: 9781119323990

4th Canadian Edition

Authors: Barry Wright, Daniel G. Bachrach, John R. Schermerhorn

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