When Coke and Pepsi spend millions on ads trying to convince customers that their products are unique,
Question:
When Coke and Pepsi spend millions on ads trying to convince customers that their products are unique, they are pursuing a ____________ strategy.
(a) transnational
(b) concentration
(c) diversification
(d) differentiation
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Related Book For
Management
ISBN: 9781119323990
4th Canadian Edition
Authors: Barry Wright, Daniel G. Bachrach, John R. Schermerhorn
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