Assume for the moment that you have a great idea for a potential Internet-based start-up business. In discussing the idea with a friend, she advises you to be very careful to tie your business idea to potential customers and then describe it well in a business plan. “After all,”

she says, “you won’t succeed without customers, and you’ll never get a chance to succeed if you can’t attract financial backers through a good business plan.” With these words to the wise, you proceed. What questions will you ask and answer to ensure that you are customer-focused in this business? What are the major areas that you should address in writing your initial business plan?