Identify whether each of the following statements about the uses of big data analytics in organizations is

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Identify whether each of the following statements about the uses of big data analytics in organizations is TRUE or FALSE.
(a) It helps to better understand customer behaviour and preferences.
(b) It helps to analyse the efficiency of business processes in real time.

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Management And Cost Accounting

ISBN: 9781473773615

11th Edition

Authors: Mike Tayles, Colin Drury

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