Your restaurant or hotel needs to hire entry-level workers to fill a variety of front- and back-of-house

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Your restaurant or hotel needs to hire entry-level workers to fill a variety of front- and back-of-house positions. You have determined to target the Hispanic and senior citizen labor pools in your immediate area. Develop two distinctive help-wanted advertisements that will utilize hot buttons to effectively target job applicants in each pool. You may wish to prepare your ad targeting Hispanics in Spanish, if possible. Remember that the length of the ad in terms of advertising copy will determine its cost: the larger the ad, the more expensive. Where will you place each ad? Why? Are there potential venues for your ad other than the local newspaper? Explain. Be prepared to present your ads to the rest of the class and to support your decisions with examples from both the lecture and text.

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