1.2 When Apple raised the price of iTunes from 99 to $1.29, GS Boyzs Stanky Legg sales...

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1.2 When Apple raised the price of iTunes from 99¢ to

$1.29, GS Boyz’s “Stanky Legg” sales dropped from 22,686 units to 19,692 units (Glenn Peoples, “iTunes Price Change: Sales Down, Revenue Up in Week 1,”

Billboard, April 15, 2009). What was the song’s arc elasticity of demand? (Hint: See Q&A 3.1.)

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Managerial Economics And Strategy

ISBN: 9780135640944

2nd Global Edition

Authors: Jeffrey M. Perloff, James A. Brander

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