2.4 As described in the Mini-Case, Google Uses Bidding for Ads to Price Discriminate, Google uses auctions

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2.4 As described in the Mini-Case, “Google Uses Bidding for Ads to Price Discriminate,” Google uses auctions to charge advertisers according to how much they are willing to pay to reach a target audience.

What type of price discrimination is this?

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Managerial Economics And Strategy

ISBN: 9780135640944

2nd Global Edition

Authors: Jeffrey M. Perloff, James A. Brander

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Question Posted: Oct 08, 2024 06:03 AM

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2.4 As described in the Mini-Case, Google Uses Bidding for Ads to Price Discriminate, Google uses auctions

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Managerial Economics And Strategy

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