5.1 In the past twenty years USB flash memory sticks have replaced older floppy disks that could...

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5.1 In the past twenty years USB flash memory sticks have replaced older floppy disks that could be used to move information from one computer to another.

Over that same time period major corporations have adopted “flatter” organizational structures, with fewer layers of middle management. Also, fracking technology has greatly increased the amount of oil and natural gas than can be obtained from shale.

Which of these innovations is a new product innovation, which is a process innovation, and which is an organizational innovation? Explain.

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Managerial Economics And Strategy

ISBN: 9780135640944

2nd Global Edition

Authors: Jeffrey M. Perloff, James A. Brander

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