The ethnocentric approach and the geocentric approach both suggest standardization of the marketing mix. What is the
Question:
The ethnocentric approach and the geocentric approach both suggest standardization of the marketing mix. What is the difference between these two approaches, if both lead to standardization?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Human Resource Strategy Formulation Implementation And Impact
ISBN: 9780321992789
2nd Edition
Authors: Bjarne Stroustrup
Question Posted: