2 What is the defi nition of integrated marketing communications (IMC) and why is this concept important

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2 What is the defi nition of integrated marketing communications (IMC) and why is this concept important for DMOs?

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Marketing And Managing Tourism Destinations

ISBN: 9780415672498

1st Edition

Authors: Alastair M. Morrison

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Question Posted: Oct 11, 2024 04:02 AM

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2 What is the defi nition of integrated marketing communications (IMC) and why is this concept important for DMOs?
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2 What is the defi nition of integrated marketing communications (IMC) and why is this concept important

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Marketing And Managing Tourism Destinations

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