7 Anna Pollock of DestiCorp says that DMOs need to become orchestrators and stage managers rather than

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7 Anna Pollock of DestiCorp says that DMOs need to become ‘orchestrators’

and ‘stage managers’ rather than today’s destination promoters. What does this mean in terms of how DMOs should work with local tourism sector stakeholders and in how they communicate with potential tourists?

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Marketing And Managing Tourism Destinations

ISBN: 9780415672498

1st Edition

Authors: Alastair M. Morrison

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Question Posted: Oct 11, 2024 04:02 AM

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Anna Pollock of DestiCorp says that DMOs need to become orchestrators and stage managers rather than todays destination promoters. What does this mean in terms of how DMOs should work with local...
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7 Anna Pollock of DestiCorp says that DMOs need to become orchestrators and stage managers rather than

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Marketing And Managing Tourism Destinations

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