Who is the ultimate end user? What kinds of things are important to this end user? How
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Who is the ultimate end user? What kinds of things are important to this end user?
How does he or she perceive us? What kind of relationship do we have?
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Managing Organizational Change A Multiple Perspectives Approach
ISBN: 9780073530536
3rd Edition
Authors: Ian Palmer, Richard Dunford, David Buchanan
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