Who is the ultimate end user? What kinds of things are important to this end user? How

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Who is the ultimate end user? What kinds of things are important to this end user?

How does he or she perceive us? What kind of relationship do we have?

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Managing Organizational Change A Multiple Perspectives Approach

ISBN: 9780073530536

3rd Edition

Authors: Ian Palmer, Richard Dunford, David Buchanan

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