1. For a company of your choice within the wider tourism and hospitality industry, identify how social...

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1. For a company of your choice within the wider tourism and hospitality industry, identify how social media today plays an integral part in shaping:

a. consumer behavior

b. customer service

c. customer loyalty.

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Marketing For Hospitality And Tourism

ISBN: 9781639893409

1st Edition

Authors: Alan Fyall; Patrick Legohérel; Isabelle Frochot; Youcheng Wang

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