4. How has social media broadly, and user-generated content in particular changed the face of tourism and

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4. How has social media broadly, and user-generated content in particular changed the face of tourism and hospitality marketing in recent years?

How do you see things changing in the future and with what impacts for tourism and hospitality marketing?

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Marketing For Hospitality And Tourism

ISBN: 9781639893409

1st Edition

Authors: Alan Fyall; Patrick Legohérel; Isabelle Frochot; Youcheng Wang

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