1. Take a look at the experiences listed as the reasons to go LUX*.

The webpage (http://www.luxresorts.com/en/reasons-to-go-lux)

lists more than ten experiences. Each experience is described in a few lines and supported by a video. Select three experiences and for each of them identify the key components of that experience and clearly identify which of the following experience pillars is being used: surprise, making sense of the place, involvement and/or magic. Please note that some experiences might involve more than one pillar. You need to analyze how the use of those pillars will create a memorable experience.