2. Take another tourist experience of any type and analyze how you could apply those principles to...

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2. Take another tourist experience of any type and analyze how you could apply those principles to boost its experiential dimension.

For instance, whether you choose a hotel, a guided tour, a nature walk, or a campsite, think how one or several of the four pillars can be developed to improve the pleasure and memorability of the experience.

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Marketing For Hospitality And Tourism

ISBN: 9781639893409

1st Edition

Authors: Alan Fyall; Patrick Legohérel; Isabelle Frochot; Youcheng Wang

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