2. What are the lessons learned from the development of a B2B CRM system, when it comes...

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2. What are the lessons learned from the development of a B2B CRM system, when it comes to further develop a B2C CRM program?

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Marketing For Hospitality And Tourism

ISBN: 9781639893409

1st Edition

Authors: Alan Fyall; Patrick Legohérel; Isabelle Frochot; Youcheng Wang

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