1. What have been the challenges faced by Sodexo when developing the CRM program, in terms of...

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1. What have been the challenges faced by Sodexo when developing the CRM program, in terms of new managerial and day-to-day practices?

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Marketing For Hospitality And Tourism

ISBN: 9781639893409

1st Edition

Authors: Alan Fyall; Patrick Legohérel; Isabelle Frochot; Youcheng Wang

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